Instinct Fitness opened in Thorndon in 2013 and has stayed there ever since — which, in a category where most gyms do not see their fifth birthday, is the part we are quietly proud of.
What has kept it going is not a fit-out or a piece of equipment. It is that the coaching has always come first. Every class on the timetable is run by a coach who knows the people in front of them, and the programming exists to give training direction rather than to fill an hour.
Members come from the offices and apartments around Thorndon Quay, the wider CBD, and the Hutt. Some are chasing a competition standard. Most are fitting three sessions a week around a full job and a full life. Both get the same coaching.